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Proviso Probe

Friday, December 09, 2005

GOV, "branding" a community [FP]

A group of NIU students has brainstormed and analyzed a marketing strategy for Forest Park. See Forest Park Review (Tom Holmes) for background. (The paper version of the Forest Park Review has an article on the project this week, but I'm having trouble finding it online.)

What do you think of "branding" a community? How much affect can this type of marketing strategy have?

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